A new brand of herbal tea to be based on Ayurveda was to be created without getting it lost in the saturated Ayurvedic space.
We revisited the nature story and brought back the goodness of ingredients story that defined Ukada.
A new brand identity was created with a Packaging Design that brought the functionality & premiumness story for the new brand.
About to launch.
Brand Positioning Strategy . Brand Identity
Packaging Design .Digital Strategy