Chivita juice Brand Creation

Brand Problem:

A Nigerian company was looking to launch a new brand of packaged fruit juices in Africa.

Our Approach:

We started with setting up a Product entry launch immersion leading to create a new brand defining its brand promise, brand personality w.r.t TG, geography & market trends.

Our Solution:

A new brand with a relevant brand positioning and packaging was created.


Successful brand creation & product launch with an effective go-to-market strategy.



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