Chivita juice Brand Creation
Brand Problem:
A Nigerian company was looking to launch a new brand of packaged fruit juices in Africa.
Our Approach:
We started with setting up a Product entry launch immersion leading to create a new brand defining its brand promise, brand personality w.r.t TG, geography & market trends.
Our Solution:
A new brand with a relevant brand positioning and packaging was created.
Result:
Successful brand creation & product launch with an effective go-to-market strategy.
