Brand Rejuvenation for Anne French
Brand Problem:
Anne French has been in the personal care industry for a while.However the challenge they faced was to keep the brand relevant in the 18 to 38 female segment w.r.t new competition.
Our Approach:
We revisited the Brand positioning to figure the need to understand what works culturally to keep this brand relevant for the desired TG.We also undertook a semiotic view to decode the same.
Our Solution:
Post doing the re –positioning, a Brand Identity Rejuvenation, Revised Brand Architecture & Refreshing Packaging Designing were undertaken.
Result:
A welcome change in positioning and identity helped the brand stand out and compete for market share as a major player.
