Brand Rejuvenation for Anne French
Anne French has been in the personal care industry for a while.However the challenge they faced was to keep the brand relevant in the 18 to 38 female segment w.r.t new competition.
We revisited the Brand positioning to figure the need to understand what works culturally to keep this brand relevant for the desired TG.We also undertook a semiotic view to decode the same.
Post doing the re –positioning, a Brand Identity Rejuvenation, Revised Brand Architecture & Refreshing Packaging Designing were undertaken.
A welcome change in positioning and identity helped the brand stand out and compete for market share as a major player.