Brand Rejuvenation for Anne French

Brand Problem:

Anne French has been in the personal care industry for a while.However the challenge they faced was to keep the brand relevant in the 18 to 38 female segment w.r.t new competition.

Our Approach:

We revisited the Brand positioning to figure the need to understand what works culturally to keep this brand relevant for the desired TG.We also undertook a semiotic view to decode the same.

Our Solution:

Post doing the re –positioning, a Brand Identity Rejuvenation, Revised Brand Architecture & Refreshing Packaging Designing were undertaken.


A welcome change in positioning and identity helped the brand stand out and compete for market share as a major player.


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