Posted by Deepak Bhatia | 23 November 2019| Uncategorized
HOW TO GET THE BEST PACKAGING DESIGN FOR YOUR PRODUCT

If you are planning your product packaging redesign for your product and going through several color,varints,fonts and images option,the question is do you end up being more sorted or confused? The answer lies in whether you really understand the concept of packaging design testing.   The objective of this packaging design testing is to filter...

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Posted by Deepak Bhatia | 23 November 2019| Uncategorized
Consumer Perspectives of Cultural Branding

According to the report, 25% of product purchase decisions are led by cultural relevance. A brand attaching itself to culture, which the study also learned is a term as big as the side of a barn, is nearly as important as having a strong brand image. Brands fight for mindshare and this research indicates that...

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Posted by Deepak Bhatia | 23 November 2019| Uncategorized
BRAND STRATEGY VS DESIGN STRATEGY

Behind every successful brand, there is usually a well-defined, coherent strategy. In all reputable branding agencies, before a brand identity is created, and before any work begins on designing the brand expressions and envisioning the brand experience, strategic design thinking analyses and defines all aspects of the brand: its proposition (what), its purpose (why), its...

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Posted by Deepak Bhatia | 23 November 2019| Uncategorized
All About Consumer Insights that every Marketer should know

As marketing professionals, we should always be observing our customers: Their habits, behavior, and feedback serve as a yardstick for measuring the strength of your company's relationship with its customers. And if you're not watching your customers, someone else—probably your competition—is. One way to understand customer metrics is to compare it to driving your car....

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Posted by Deepak Bhatia | 23 November 2019| Brand Strategy, Uncategorized
BRAND STRATEGY FOR BEGINNERS

According to a Neilsen survey, 59% of consumers prefer to buy new products from brands familiar to them. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate–with a solid brand building process of your own. Your brand...

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Posted by Deepak Bhatia | 06 October 2019| Brand Strategy, Branding
Classifying your Brand Personality – Using Brand Archetypes

It is human nature to perceive, classify and stereotype whatever we see. It could be a person, group, object, a mobile phone, clothes, culture, food, race, tradition, and even a belief system. Brands are nothing but perception. Like I said, its only human nature to even consider even brands of businesses as living beings. So...

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Posted by Deepak Bhatia | 06 October 2019| Brand Strategy, Branding
Strategic Brand Design – A Key to unlock your Brands potential

In a cut-throat world where every business person is trying to get a bigger customer pie, brands have had to go through an evolved journey. Especially in the last 15 years, brands are no longer famous only due to their TVCs or print campaigns. In today's times, a parent company that has multiple children brands...

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branding
Posted by Deepak Bhatia | 31 August 2018| Branding
Branding – Why it is Important [4 Golden Points]

If you ask me, what branding is and how crucial it is for a company in marketing. I would merely answer you, branding to a company holds as much importance, as a foundation for a building does. You see all those renowned brands like Armani, Fendi and so on, and their brand name. It costs...

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Posted by Deepak Bhatia | 29 July 2018| Brand Strategy
Brand Strategy, Important as Part of Your Brand Positioning and Design?

What exactly, is a 'brand'? Is it the wonderfully designed logo of any company? Is it the product they sell? Let's discuss, Why is Brand Strategy Important as Part of Your Brand Positioning and Brand Design? What comes to your mind when you see this logo? Your mind thinks of play and exercise, with great...

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branding
Posted by Deepak Bhatia | 10 February 2018| Uncategorized
Welcome

We are pleased to launch the new website of DB Brandworks after a long wait.We now hope that this shall serve as a Consulting & Design gateway to solve Brand problems whether with large MNCs ,SMEs or even start ups. With our inert experience with multiple sectors, DB Brand works has a specialized brand solving...

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