- 20 March 2020 - By Deepak Bhatia When it comes to Digital marketing all companies think is revenue and lead generation. Social Media marketing whether organic or paid is focused on lead generation. Not complaining, but what ever happened to your core function on digital platform - “to engage” with your audience. But is...
- By Deepak Bhatia - -20 March 2020 A couple of days ago, I failed rather miserably to convince the CEO of a large diversified company that design is a badly needed investment for them. The company has been flat-lining revenue and has seen a steadily eroding bottom-line over the last decade. Market leadership of...
If you are planning your product packaging redesign for your product and going through several color,varints,fonts and images option,the question is do you end up being more sorted or confused? The answer lies in whether you really understand the concept of packaging design testing. The objective of this packaging design testing is to filter out...
According to the report, 25% of product purchase decisions are led by cultural relevance. A brand attaching itself to culture, which the study also learned is a term as big as the side of a barn, is nearly as important as having a strong brand image. Brands fight for mindshare and this research indicates that...
Behind every successful brand, there is usually a well-defined, coherent strategy. In all reputable branding agencies, before a brand identity is created, and before any work begins on designing the brand expressions and envisioning the brand experience, strategic design thinking analyses and defines all aspects of the brand: its proposition (what), its purpose (why), its...
As marketing professionals, we should always be observing our customers: Their habits, behavior, and feedback serve as a yardstick for measuring the strength of your company's relationship with its customers. And if you're not watching your customers, someone else—probably your competition—is. One way to understand customer metrics is to compare it to driving your car....
According to a Neilsen survey, 59% of consumers prefer to buy new products from brands familiar to them. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate–with a solid brand building process of your own. Your brand...
It is human nature to perceive, classify and stereotype whatever we see. It could be a person, group, object, a mobile phone, clothes, culture, food, race, tradition, and even a belief system. Brands are nothing but perception. Like I said, its only human nature to even consider even brands of businesses as living beings. So...
In a cut-throat world where every business person is trying to get a bigger customer pie, brands have had to go through an evolved journey. Especially in the last 15 years, brands are no longer famous only due to their TVCs or print campaigns. In today's times, a parent company that has multiple children brands...
If you ask me, what branding is and how crucial it is for a company in marketing. I would merely answer you, branding to a company holds as much importance, as a foundation for a building does. You see all those renowned brands like Armani, Fendi and so on, and their brand name. It costs...
