An SME entrepreneur was looking to re- launch his mineral water brand in the market and hence looking for a re positioning of his brand strategy & Go-to-market strategy
It was started with setting up a Product entry launch immersion leading to rejuvenate the brand defining its brand promise, brand personality w.r.t TG, geography & market trends.
A rejuvenated brand positioning strategy with a relevant brand positioning was achieved. The second phase was a creation of marketing calendar of activities leading to go-to-market launch.
Successful brand rejuvenation & product launch with an effective go-to-market strategy resulting in correct market positioning.