Brand Rejuvenation for Mineral Water Brand

Brand Problem:

An SME entrepreneur was looking to re- launch his mineral water brand in the market and hence looking for a re positioning of his brand strategy & Go-to-market strategy

Our Approach:

It was  started with setting up a Product entry launch immersion leading to rejuvenate the  brand defining its brand promise, brand personality w.r.t TG, geography & market trends.

Our Solution:

A rejuvenated brand positioning strategy  with a relevant brand positioning was  achieved. The second phase was a creation of marketing calendar of activities leading to go-to-market launch.

Result:

Successful brand rejuvenation & product launch with an effective go-to-market strategy resulting in correct market positioning.

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