Marshalls, the No. 1 Wallcoverings brand in the country, wanted to create awareness about the little known added attributes of it’s product.
We created a pin board of all the attributes of the product. We listed all the myths surrounding the use of wallcoverings. We matched the product attributes against the myths. Devised a creative strategy to get the message across in an engaging and fun way.
Social Media and Print medium were a few channel mediums used to promote the same