Brand Strategy

Posted by | November 23, 2019
BRAND STRATEGY FOR BEGINNERS

According to a Neilsen survey, 59% of consumers prefer to buy new products from brands familiar to them. As a small business, you may be competing against big brands with...

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Posted by | October 6, 2019
Classifying your Brand Personality – Using Brand Archetypes

It is human nature to perceive, classify and stereotype whatever we see. It could be a person, group, object, a mobile phone, clothes, culture, food, race, tradition, and even a...

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Posted by | October 6, 2019
Strategic Brand Design – A Key to unlock your Brands potential

In a cut-throat world where every business person is trying to get a bigger customer pie, brands have had to go through an evolved journey. Especially in the last 15...

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Posted by | July 29, 2018
Brand Strategy, Important as Part of Your Brand Positioning and Design?

What exactly, is a 'brand'? Is it the wonderfully designed logo of any company? Is it the product they sell? Let's discuss, Why is Brand Strategy Important as Part of...

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