According to a Neilsen survey, 59% of consumers prefer to buy new products from brands familiar to them. As a small business, you may be competing against big brands with...
According to a Neilsen survey, 59% of consumers prefer to buy new products from brands familiar to them. As a small business, you may be competing against big brands with...
It is human nature to perceive, classify and stereotype whatever we see. It could be a person, group, object, a mobile phone, clothes, culture, food, race, tradition, and even a...
In a cut-throat world where every business person is trying to get a bigger customer pie, brands have had to go through an evolved journey. Especially in the last 15...
What exactly, is a 'brand'? Is it the wonderfully designed logo of any company? Is it the product they sell? Let's discuss, Why is Brand Strategy Important as Part of...